Samsoe Samsoe

The Samsøe Samsøe × GORE-TEX campaign, realised through the creative lens of Orienteer Studio, bridges Scandinavian minimalism with uncompromising performance. Rooted in the precision of GORE-TEX membrane technology, windproof, water-resistant and breathable, the collection reimagines outerwear as an everyday armour: no longer purely outdoor gear, but urban architecture for changeable climate. 

Samsøe Samsøe’s design language remains restrained: clean lines, muted palettes with deliberate pops of cobalt or leaf green, garments that sync into city rhythm but are engineered for nature’s contingencies.  The editorial narrative shaped by Orienteer’s founders, Jack West and Rory Griffin draws on this duality: clothes at ease in the metropolitan frame, yet equally prepared for high-latitude weather, remote terrain, or simply the rainy sidewalk. 

In this campaign, outerwear becomes architecture for movement, for change, for environments that demand resilience and style in equal measure. It is the intersection of utility and aesthetic, where the Scandinavian simplicity of Samsøe Samsøe meets the technical ingenuity of GORE-TEX rendered in imagery that is composed, sharp and quietly terrain-aware. The result is a visual language that invites the wearer to inhabit city and nature without compromise.