RENEWAL IN REPOSE

Renewal In Repose expresses the quiet, cyclical processes found in nature the shedding of the old, the nurturing of the new, and the subtle forms of growth that happen even in periods of stillness. For AW25, this philosophy becomes both the visual and conceptual foundation of the campaign. The collection is framed within a slower rhythm of the season: moments of rest, transition, and the understated resilience that defines autumn and winter landscapes.

The imagery embraces calm, measured environments, softened light, muted tones, and spaces that feel suspended between activity and pause. Here, the garments are given room to breathe. Shapes interact with air and negative space, reflecting the way nature holds its own tension between dormancy and renewal. Every frame echoes the campaign’s underlying idea: growth is not always loud or visible; sometimes it unfolds quietly, in the background, accumulating strength for what comes next.

This ethos aligns seamlessly with Hiking Patrol’s design approach. AW25 continues the brand’s commitment to technical garments that are simple yet carefully engineered, constructed with purpose, and intended to endure both time and changing conditions. The collection’s materials, patterns, and silhouettes embody a clarity that resists the noise of seasonal trends clothing conceived to adapt, evolve, and support movement through shifting climates and daily life.

The campaign moves through controlled interior spaces and thoughtful natural transitions, balancing structure with softness. Light falls across quilted surfaces, insulated layers, and functional detailing, revealing the craftsmanship embedded in each piece. The result is a visual study of garments in a meditative state resting, waiting, and preparing for the environments in which they will eventually perform.

Renewal In Repose ultimately speaks to the idea that progression is not linear. Seasons cycle, conditions shift, and resilience often emerges through quiet recalibration rather than constant momentum. AW25 captures this intersection between contemplation and readiness an invitation to move into the colder months with intention, awareness, and the kind of functional clarity that Hiking Patrol has become known for.

The campaign reflects a mindset as much as a collection: steady, grounded, and attuned to the subtle transformations that shape both nature and design.